One of the issues I have run into becoming a V.A. has been trying to identify my niche as well as my niche market. Having come from such a huge variety of industries over the years, I have been finding it hard to pin down one particular market.
So my answer is, trying to find a person/product/belief system that I truly believe in too so that my work is authentic as the person I will be working with. Authenticity and passion for what I do that enriches others businesses is my niche market.
The services I can offer are also broad, therefore, as mentioned above, doing the things I love to do, that others might not, is my niche. I love fiddling around and formatting documents and spreadsheets. Creating newsletters and forms. Sorting and prioritising emails to make our online communication easier and less daunting. Writing short articles, or researching products, I can do all of the above. Data entry for insurance claims, crazy, but I love that too!
The joy and the downfall for working for yourself is keeping your lifestyle as well as keeping your business going. Learning to keep your own desired lifestyle is something you must lay down from the start. If you want to work six days a week, go for it, four days - why not, a couple of hours in the morning and a few in the evening 5 days week, whatever you decide, make sure you stick to it. Remember you are also in this for your personal happiness and growth.